Class: NPD 2.0: Leveraging the Internet for New Product Development (Cupertino)
UCSC Extension in Silicon Valley presents:
NPD 2.0: Leveraging the Internet for New Product Development
February 4 – March 25 (no class Feb. 18) Wednesdays, 6-9PM – 7 meetings, Cupertino
MORE INFO: http://www.ucsc-extension.edu/ucsc/public/category/courseDetails.do?method=load&courseId=3384052&selectedCategoryId=1000075&selectedProgramAreaId=1000167&selectedProgramStreamId=1528546
Web 2.0 principles have revolutionized the Web experience as well as the design patterns and business models of software companies. This is a workshop on how innovative companies can apply Web 2.0 capabilities to leverage end-users for a powerful new approach to product development, also known as NPD 2.0. NPD 2.0 can enable companies to co-create better and richer products in a reduced timeframe.
This course is designed to help students learn how to apply the capabilities of the Internet to the product development process. Participants will learn:
*The most successful examples of turning over non-essential control to users directly via the Web.
*How to leverage the web and NPD 2.0 to protect a traditional business model in a Web 2.0 world.
*The most useful Web 2.0/social networking apps to support a closer collaboration.
*How to extend NPD 2.0 to partners and channels.
*How to overcome challenges companies may face as they apply NPD 2.0 to their products?
The course will follow a highly interactive workshop format to ensure that the theory and best practices of innovation are understood. Participants will practice using state-of-the-art models of product development and so are encouraged to bring their own innovation challenges to class to learn how to resolve them using NPD 2.0.
DATE/TIME:
February 4 – March 25 (no class Feb. 18) Wednesdays, 6-9PM – 7 meetings
LOCATION:
UCSC Extension of Silicon Valley – Cupertino Campus
10420 Bubb Road
Cupertino, CA, 95014
408-861-3700
http://www.ucsc-extension.edu/ucsc/generalInfo/maps/cupMap.jsp
COST/REGISTRATION:
Course code – 20322-003 – $540 until January 21st.
http://www.ucsc-extension.edu/ucsc/public/category/courseDetails.do?method=load&courseId=3384052&selectedCategoryId=1000075&selectedProgramAreaId=1000167&selectedProgramStreamId=1528546
MORE INFO:
Website: http://www.ucsc-extension.edu/ucsc/public/category/courseDetails.do?method=load&courseId=3384052&selectedCategoryId=1000075&selectedProgramAreaId=1000167&selectedProgramStreamId=1528546
Email: program@ucsc-extension.edu
Phone: 408-861-3860
Contact: Instructor, Patrina Mack 650 233 0256 x1
About UCSC Extension in Silicon Valley:
UCSC Extension offers UC-quality courses tailored to the needs of Silicon Valley. Our courses are taught by leading expert practitioners. You get real-world insight while acquiring tools and techniques you can use immediately on the job. We offer state-of-the-art instruction in high-demand areas such as Product Management and Marketing.
